I DESIGN
![]()
PRODUCTS
THAT MOVE METRICS
![]()
I design high-volume e-commerce and fintech products where UX moves conversion, reduces decision load and keeps people in control when software starts to assist.
For nine years I’ve designed transactional products where the interface has to earn trust, guide action and make business impact visible.
Design with real stakes.
I'm Manuel Hurtado Vanegas, a senior product designer working remotely from Colombia. Nine years in, I stay close to the place where product strategy becomes user behaviour.
Most of my work lives in high-volume transactional products — e-commerce, fintech and banking journeys. The kind of products where a small UX decision can shift adoption, trust or conversion.
At Mercado Libre, that meant a +25% lift in conversion and +8% engagement for new buyers. In fintech, it means designing assisted decisions where the system helps without taking control away.
I work across discovery, research, systems and delivery, with a growing focus on AI in the design process: useful when it clarifies decisions, avoided when it adds noise.